Marketing trends are developing rapidly. As the customer's preferences continue to change, it is common for your advertising efforts to change as well. Despite the arrival of countless new marketing solutions, e-mail advertising has preserved its place as the ultimate way to get in touch with customers.
E-mail gives companies an immediate way to reach their goal customers' pockets in an increasingly competitive environment. However, in order to start unlocking the benefits, you need access to the right e-mail marketing tool. These solutions come with everything from DRA-and-drop-email tools to extensive target pages, CRM integrations, A / B test and more.
Today we will look at some of the more affordable software solutions for e-mail marketing on the market, especially designed for companies with a budget.
The best cheapest email marketing services
- Send in blue
- Hubspot
- Getestrone
- Mailerlite
- Moosend
- Constant Contact
- Mailjet
- Sendgrid
1, Send in blue
One of the most well-known email marketing services, sending in blue originally built a reputation around its affordable packages. With this e-mail marketing software, you can easily build auto response and custom workflows based on triggers that strengthen your relationship with your target audience. There is CRM access available and SMS marketing as well.
Send in blue is an e-mail marketing service for people who may not have much earlier experience with these tools. You can create and customize email templates quickly using a DRA-and-drop-builder and design login form for your site. There is also a selection of workflow templates to help with automation and detailed analysis and reporting.
Features include:
- Customizable email templates
- SMS marketing
- Live chat and CRM support
- Choose Forms and Target Pages
- Campaign tracking and analysis
- Wordpress plugins
- Lots of integrations
- Pull and release builder
Pricing
For teams with a budget, Sendinblue has a free plan that allows you to send up to 300 emails per day to unlimited contacts. After that, pricing only starts $ 25 per month and increases depending on the number of emails you send.
Benefits
- Excellent low -cost plans with free level
- Great e-mail automation
- SMS marketing tools are included
- Large delivery
- Target editor and form builder
Disadvantages
- Limited free plan
- Not the most integrations
Best for
If you are looking for a sophisticated email marketing tool with a lower budget, send in blue can be perfect for you. There are lots of ways to customize your emails and send more personal content to your customers. In addition, you can get involved in SMS marketing as well. Although the free plan is very basic, it is a great way to gain an insight into the features you can access before upgrading.
2, Hubspot
Hubspot is not always the first name that companies are thinking about when it comes to choosing cheap e-mail marketing tools. Although there are expensive packages available from Hubspot, there are also free options if you know where to look. Hubspot is best known for its marketing automation platform, which recently introduced the new free email marketing tools.
If you send thank you messages from purchasing or marketing current promotions, you can achieve a lot with free Hubspot tools for email marketing. One of the best things about this tool is how easy it is to use. You get a drag-and-release visual editor, lots of ready-made templates to explore, and you can even unlock the free CRM system to support customers.
Another good thing about Hubspot is how easy it is to keep track of all your promotions, contacts and customers so you don't have to worry about tracking different tools. Features include:
- Free CRM access
- Drag and release the visual editor
- Lots of professional templates
- The service is free to use
- Social media and customer service options available
- Integration options
- Very easy to use
- Good for customer tracking
Pricing
As mentioned above, you can receive Hubspot e-mail marketing service and the CRM solution from the company for free. But if you decide to upgrade for the entire marketing and sales platform, things can be expensive fairly quickly. The smallest package statistics of $ 50 per month and runs up to thousands.
Benefits
- Excellent selection of features free
- Support for Customer Service with CRM
- Customer service, sales and other marketing tools available
- Easy to use for beginners
- Large selection of templates
Disadvantages
- Can be expensive very fast
Best for
If you are looking for a cheap email marketing tool that has the potential to quickly scale with your company, Hubspot can be a good choice. Although the paid plans can be quite expensive, they offer a decent amount of value when considering all features and Features you get.
3, Get response
GetResponse is one of the largest market leaders in email marketing, whether you are looking for a cheaper solution or not. Intended to offer an all-in-one environment for customer support and e-mail marketing methods, GetResponse has everything. You can send disposable broadcasts, create ongoing e-mail campaigns and even access preset auto-response flows.
There are lots of good templates to choose from, a variety of powerful segmentation features and a selection of triggering email options as well. You can also unlock fantastic email statistics and analyzes with GetResponse that give you a closer insight into what your customers need from you. There are also e-commerce features to explore, target pages and web hosting.
Features in GetResponse include:
- E-mail automation and trigger-based emails
- One-on-one-transaction email
- Support for analysis and reporting
- Excellent e-commerce features
- Target pages and opt-in forms
- Support for sales
- Web hosting host
- Extensively adapted templates
- Range of account management options
Pricing
Despite a large selection of functions, GetResponse has the costs starting to quite low. You can spend as little as% 15 per month on the Basic package to spend an unlimited number of emails to 1000 subscribers. There is also the Plus package available for $ 49 per month, or the Professional package for $ 99 per month.
Benefits
- Comprehensive functions
- Excellent for sales and e-commerce
- Good reporting and analysis
- Decent range of templates
- Lots of Options for Account Management
- User -friendly
Disadvantages
- Not the best drag-and-drop interface
- Restrictions on customer support
Best for
GetResponse is probably a good choice for you if you are looking for a full marketing and relationship -building service. You can access account management functions and segmentation in this service, as well as advanced automation options. The webinar's functionality is excellent, and you get a fantastic conversion rush in addition.
4, Mailerlite
Mailerlite appears to be one of the cheapest e-mail marketing solutions that you can find today. But surprisingly, the low costs do not necessarily mean that you will not get the right selection of features. Mailerlite offers excellent value by giving you all the tools you need to create and send e-mail. You can even design your own target pages.
Mailerlite is an easy-to-use email marketing service that will appeal to a number of companies, especially less. The system helps build and send e-mail via a drag-and-drop solution that does not require any coding knowledge. You can automate your campaigns, create custom workflows and track commitment levels as well.
Features include:
- Range of customizable templates
- No code experience required
- Easy automation and trigger options
- Fast Support and Customer Service
- Assignment tracking
- Customized reports for stakeholders
- Popups and target pages for leads
- Simple interface
Pricing
Mailerlite easily holds things with pricing. Each plan has the same function set and unlimited email. The difference is how many subscribers you can have on each package. With the free plan you can have up to 1,000 subscribers. It's perfect for smaller companies. There is also an option of $ 15 per month where you can have 2,500 subscribers.
Benefits
- Free plan forever and cheap pricing
- Ideal for beginners without code knowledge
- Good tracking and analysis
- Simple construction tools with drag and release
- Fast and comfortable Customer Support
Disadvantages
- Missing some features that tag for clients
Best for
Mailerlite is one of the best choices for companies that are looking for a well-rounded email marketing solution that offers support to manage your list, automate promotions and keep costs low. It is also a strong choice if you are looking for target pages and pop-ups.
5, Moosend
Moosend may not be as well -known as some of the options in this list, or larger companies such as MailChimp, but it is still an excellent choice for small businesses. With this software you can create engrossing email marketing campaigns, complete with detailed reports on campaign performance that helps you track how to optimize your campaigns.
There are plenty of opportunities to build sing-up forms and design behavioral campaigns based on specific segments of your audience. This e-mail marketing platform also comes with a number of integration options, so you can link it to your favorite apps, newsletters solutions via email and more.
Features include:
- Target pages and registration forms
- Subscription forms
- Reporting and analysis
- The accounts of the team members
- SMTP server
- SSO and Saml
- On-Boarding migration support
- Customized transaction messages
Pricing
The price starts at $ 9 per month for up to 500 subscribers, supported for up to 5 team members and a SMTPs ver. If you want all the features that Moosend can offer, you must call the company and create a custom plan.
Benefits
- Free plan forever is good for beginners
- Very little initial knowledge needed
- Easy to send a number of bulk emails
- Clicks by analysis and custom reporting
- Convenient to manage your email list
Disadvantages
- Not the best email editor
- Limited automation functions
Best for
Moosend is probably a good choice for a company in search of the best e-mail marketing software for beginners. You do not need to know about API connections to link your email editor to your marketing strategy. It is also easy to track your number of subscribers, open prices and other marketing strategy statistics.
6, Constant Contact
Constant Contact is one of the best tools for dragging and releasing e-mails on the market, with excellent delivery levels and lots of professional features. With Constant Contact, service providers, startups and small businesses can send custom emails with many automation options. You can expand trigger-based emails with compelling subject lines and import customers from other lists.
The great Constant Contact is that although it has some of the best automation features on the market, it is easy enough for customers to get used to the service and start using it to their advantage. You can find many ways to segment your audience, create engrossing campaigns and more. Features include:
- Fantastic automated Drip promotions
- Effective email templates
- Excellent range of marketing automation tools
- Responsive email design
- Drag and release the editor
- Smart e-commerce tools
- Integration of marketing on social media
- Contact management
- Tracking and reporting
- Donation support
- Registration forms, surveys and votes
Pricing
You can register to use Constant Contact for free for a whole month, which means you should have plenty of time to see if the service works for you. The long-term plans start at about $ 20 per month for e-mail marketing and support for up to 10,000 45 contacts. You can also upgrade to email plus to $ xnumx per month. There are discounts for non -profit organizations.
Benefits
- Brilliant for automated emails
- Works with lots of integrations like Shopify and WooCommerce
- Support for different registration and voting forms
- Drag and release edit for easy use
- Lots of contact management
Disadvantages
- Restrictions on customer support
- Only one month free
Best for
Constant Contact is likely to appeal to companies that want to automate as much of their campaigns as possible and take advantage of trigger for email marketing. The trigger and automation tools in this software are some of the best on the market, and they are very easy to understand and use.
7, Mailjet
Mailjet is an e-mail marketing solution that merges teams to work with strategies that transform and delight customers. Unlike many e-mail marketing tools, Mailjet is extremely cooperative with a dedicated space for your teams where they can discuss their strategies and build plans for conversion.
Mailjet comes with a number of templates to choose from, so you can get your brand to stand out online. There is a rich gallery with templates, and you can avoid back and forth template building thanks to approvals and comments. Defining and protecting your style is easy because you can lock some parts of your templates as well.
Features include:
- Subscription forms and pages
- List segmentation and organization
- Comfortable customizable templates
- Customize your templates
- Transaction messages
- Automated workflows
- Predefined automated sequences
- API and SMTP-relay
- API for SMS messages
Pricing
Mailjet pricing is quite affordable. There are different packages to choose from, depending on how many emails you want to send. Basic plans start at $ 9.65 for 30,000 20.95 emails per month. You can upgrade to Premium for $ 6,000 per month, and there are customized products available to companies. If you only want to send 100 emails per month, the service is 200% free forever. However, you can only send XNUMX emails per day.
Benefits
- Excellent subscription form
- Lots of adjustments for templates
- Simple automated workflows
- API and SMTP access
- Support for SMS messages
- Good for collaboration
Disadvantages
- Expensive for some features, such as delivery services
- Somewhat limited free plan
Best for
Mailjet is an excellent tool if you work with a team for your email marketing campaigns. This is one of the few software solutions available on the market today that allows you to work in an extensive environment with all your colleagues.
8, Sendgrid
Popular among companies everywhere, Sendgrid is a simple email marketing software designed to offer an efficient environment full of marketing functions for customers. One of the best names in business, such as Magento or Salesforce, Sendgrid comes with list management features, a variety of tools for bloggers and a fantastic set of segmentation options for your contact list.
If you want as much control over your subscriber list and messages as possible, Sendgrid will be good for you. This is one of the best email marketing services for adaptation and adjustment. There is even an drag-and-drop-builder for easy real-time creation.
Features include:
- Extensive tests and analyzes
- Segmentation and personalization for email
- HTML E-mail control
- Customized Campaigns and workflows
- Import contacts from Gmail and other environments
- Advanced features for people who know code
- Reporting to keep track of openings and deregistrations
Pricing
There is a free plan available with Sendgrid that you can use to try different features in the service. However, the plan is quite limited and lets you only send a maximum of 100 emails per day. The next cheapest platform is $ 14.95 per day, and you add another $ 10 for every 10,000 xnumx contacts you need to reach.
Benefits
- Ideal for testing and analysis
- Lots of customization options
- Ideal for smaller businesses
- Easy to handle and entertain our audience
- Reporting and analysis included
- Easy to use for beginners
- Lots of community support
Disadvantages
- Very limited free plan
- Not the best for the largest companies
Best for
Sendgrid is a good choice for you if you run a small company without having to send a large number of emails every week. There is also a custom API available that can make this software a convincing choice for developers who want more customization options.
Choosing the Best Mail Marketing software
Choosing the right email marketing software on a budget is more difficult than it seems. There are so many options out there. In addition to the choices we already mentioned, you can also consider tools such as Aweber, Convertkit, Activecampaign and many more.
When looking for a way to save money, it is easy to choose a little version of all email packages, but remember that it is crucial to do your research. You need something that matches your budget, but it is also important to get the right selection of features. No company can afford to cut corners of its marketing campaigns.
A good alternative? Try some of the free services available from various software suppliers. This gives you a chance to see how the tools work without making any software directly.